As a part of Wish's summer promotions, we launched a two-week long sales campaign to celebrate Wish's anniversary and encourage users to shop for more deals. Working with Heist and the internal creative team on the art direction, I had the opportunity to implement the visual style across our marketing channels and in-app surfaces to increase awareness and participation from our customers.
Role: Visual design
Credits: Heist, Wish Creative Teams
the concept
For this event, we highlighted the brand’s quirkiness and playfulness while showcasing the large variety of categories and deals the Wish app has to offer. Pushing beyond our usual style, this campaign plays with colors, textures, and layers to express the excitement and celebration of our anniversary across the globe. We were able to create 200+ assets for the two-week sale, localizing content in 20+ languages and gaining millions of impressions from 60+ countries.
