To support the Uber Eats sales team, I was tasked to create an all-in-one digital guide that showcased all of Uber Eat’s unique and flexible offerings. The guide aimed to help merchant partners who are unfamiliar with Uber Eats understand how our platform could be beneficial for their business.
Role: Visual direction, layout design
Credits: Rosa Chou, Raanan Rosenfeld, Allen Sheetz
01. CREATING THE BASE
Prior to working on the guide, Uber Eats had recently worked with Koto to revamp its brand identity and expanded its color system as a nod to food cuisines around the world. Putting the striking color palette to full use, I worked with the Uber Eats brand team to create a visual system for the guide that utilizes color as a way-finding tool for page navigation. We also created grid and sizing guides to cater to different content types while maintaining a cohesive structure.
02. CHOOSING THE TOPPINGS
Along with the basic framework, it was important that each page remains fresh to the eye to keep the reader engaged. To achieve this, I spent some time gathering photos, icons, and UI elements that would be suitable for each page of content. The photography highlights the platform's community, while the product icons and UI gives readers a closer look at the app experience. Incorporating these visual elements into the guide allows the readers to get a holistic view of Uber Eats before fully committing to the platform.
03. PUTTING IT ALL TOGETHER
After finalizing the content and visuals, we combined all the elements into a 42-page digital booklet that gives a thorough introduction to the Uber Eat's platform. Potential restaurant partners now have the ability to make an informed decision and look back at their options with ease.
