For Uber Eat's first ever Super Bowl commercial spot, we collaborated with the iconic duo from Wayne's World to bring back 90s nostalgia for football fans. I had the opportunity to work on the digital promotions for the commercial to gather hype and excitement via multiple marketing channels.
Role: Visual direction, digital design
Credits: The Special Group, Natalie Purbrick, Brian Coonce, Madeline Chen, Colleen Barry, Allen Sheetz
THE CUSTOMER EXPERIENCE
For the commercial, we worked with The Special Group to recreate the original SNL set for Wayne's World. The team worked hard to make sure every prop and detail had the authentic feel of the original skit that fans loved.
To create a cohesive experience across our marketing channels, we incorporated elements that referenced Wayne's World and sprinkled bits and pieces of Wayne & Garth throughout our in-app experience. Below are some examples of how Wayne's World came to life through our digital surfaces.
THE MERCHANT EXPERIENCE
While the campaign aimed to bring in more Uber Eats users, we also wanted to make sure our restaurant partners were just as excited. Working together with the Uber Eats merchant team, I created marketing materials to promote a live webinar that was held ahead of time to give restaurant partners the opportunity to maximize their sales during the Big Game.
