Annie hu

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Wish Merchant Refresh

Following the broader brand refresh, I led the redesign of merchant-facing materials across digital and print, ensuring alignment with the updated visual system.

Role

Art Direction, Designer, Illustrator

Client

Wish Merchant

Credits

Ruby Lee // Executive Creative Director

Betsy Melo // B2B Content Writer

Cody Riebe // Web Content Writer

Wish Merchant Refresh

Following the broader brand refresh, I led the redesign of merchant-facing materials across digital and print, ensuring alignment with the updated visual system.

Role

Art Direction, Designer, Illustrator

Client

Wish Merchant

Credits

Ruby Lee // Executive Creative Director

Betsy Melo // B2B Content Writer

Cody Riebe // Web Content Writer

Wish Merchant Refresh

Following the broader brand refresh, I led the redesign of merchant-facing materials across digital and print, ensuring alignment with the updated visual system.

Role

Art Direction, Designer, Illustrator

Client

Wish Merchant

Credits

Ruby Lee // Executive Creative Director

Betsy Melo // B2B Content Writer

Cody Riebe // Web Content Writer

Beyond implementation, we pushed the brand forward by exploring more expressive applications.

Starting with our annual merchant summit, we introducing layered visuals and varied perspectives to create a more immersive and elevated experience.

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Let’s make some
cool stuff together.

more info

Resume

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Let's chat

Email

  • ANNIE HU

  • ANNIE HU

  • ANNIE HU

© 2026

Let’s make some
cool stuff together.

more info

Resume

LinkedIn

Let's chat

Email

  • ANNIE HU

  • ANNIE HU

  • ANNIE HU

© 2026