wish merchant refresh
Following the broader brand refresh, I led the redesign of merchant-facing materials across digital and print, ensuring alignment with the updated visual system.
role
Art Direction, Designer
industry
B2B E-commerce
collaborators
Ruby Lee // Creative Director
Betsy Melo // B2B Content Writer
Cody Riebe // Web Content Writer
Beyond implementation, we pushed the brand forward by exploring more expressive applications.
Starting with our annual merchant summit, we introducing layered visuals and varied perspectives to create a more immersive and elevated experience.
