Wish Brand Refresh
As part of Wish’s reintroduction to the e-commerce space, I collaborated with team to refine and implement our new brand system across key touchpoints.
Role
Designer, Illustrator
Client
Wish
Credits
Ruby Lee // Executive Creative Director
Sasha Mills, Tim Smith // Creative Director
Sharon Pan, Jimmy Vongsamphanh // Designer
Wish Brand Refresh
As part of Wish’s reintroduction to the e-commerce space, I collaborated with team to refine and implement our new brand system across key touchpoints.
Role
Designer, Illustrator
Client
Wish
Credits
Ruby Lee // Executive Creative Director
Sasha Mills, Tim Smith // Creative Director
Sharon Pan, Jimmy Vongsamphanh // Designer
Wish Brand Refresh
As part of Wish’s reintroduction to the e-commerce space, I collaborated with team to refine and implement our new brand system across key touchpoints.
Role
Designer, Illustrator
Client
Wish
Credits
Ruby Lee // Executive Creative Director
Sasha Mills, Tim Smith // Creative Director
Sharon Pan, Jimmy Vongsamphanh // Designer
To fill in a gap in visual assets, I worked with the team to build a scalable illustration library to complement the new identity.
To fill in a gap in visual assets, I worked with the team to build a scalable illustration library in tandem with the brand refresh.
Together with the brand refresh, we brought consistency and cohesion across platforms while allowing for flexibility across different verticals and use cases.
Tying in the vibrant color palette and bold text from the brand guidelines, the new illustrations feature bold black outlines mixed with playful shapes and human characters. As a system, the illustrations allow flexible application across digital and print surfaces, maximizing legibility with a whimsical touch.
