Annie Hu ✦ Wish Brand Refresh

Annie hu

work

info

Annie hu

work

info

Wish Brand Refresh

As part of Wish’s reintroduction to the e-commerce space, I collaborated with team to refine and implement our new brand system across key touchpoints.

Role

Designer, Illustrator

Client

Wish

Credits

Ruby Lee // Executive Creative Director

Sasha Mills, Tim Smith // Creative Director

Sharon Pan, Jimmy Vongsamphanh // Designer

Wish Brand Refresh

As part of Wish’s reintroduction to the e-commerce space, I collaborated with team to refine and implement our new brand system across key touchpoints.

Role

Designer, Illustrator

Client

Wish

Credits

Ruby Lee // Executive Creative Director

Sasha Mills, Tim Smith // Creative Director

Sharon Pan, Jimmy Vongsamphanh // Designer

Wish Brand Refresh

As part of Wish’s reintroduction to the e-commerce space, I collaborated with team to refine and implement our new brand system across key touchpoints.

Role

Designer, Illustrator

Client

Wish

Credits

Ruby Lee // Executive Creative Director

Sasha Mills, Tim Smith // Creative Director

Sharon Pan, Jimmy Vongsamphanh // Designer

To fill in a gap in visual assets, I worked with the team to build a scalable illustration library to complement the new identity.

Together with the brand refresh, we brought consistency and cohesion across platforms while allowing for flexibility across different verticals and use cases.

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Let’s make some
cool stuff together.

more info

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Let's chat

ANNIE HU
ANNIE HU
ANNIE HU

Let’s make some
cool stuff together.

more info

Resume

Let's chat

ANNIE HU
ANNIE HU
ANNIE HU

As part of Wish’s reintroduction to the e-commerce space, I collaborated with team to refine and implement our new brand system across key touchpoints.

As part of Wish’s reintroduction to the e-commerce space, I collaborated with team to refine and implement our new brand system across key touchpoints.

As part of Wish’s reintroduction to the e-commerce space, I collaborated with team to refine and implement our new brand system across key touchpoints.

To fill in a gap in visual assets, I worked with the team to build a scalable illustration library to complement the new identity.

Let’s make some cool stuff together.

Let’s make some cool stuff together.

Let’s make some
cool stuff together.

Let’s make some
cool stuff together.