Annie Hu ✦ Wish Brand Refresh

wish brand refresh

As part of Wish’s reintroduction to the e-commerce space, I collaborated with team to refine and implement our new brand system across key touchpoints.

role

Designer, Illustrator

industry

B2C E-commerce

collaborators

Ruby Lee // Head of Creative
Sasha Mills, Tim Smith // Creative Director
Sharon Pan, Jimmy Vongsamphanh // Designer

A core focus of my work was building out a scalable illustration library to complement the new identity.

Together with the brand refresh, we brought consistency and cohesion across platforms while allowing for flexibility across different verticals and use cases.

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As part of Wish’s reintroduction to the e-commerce space, I collaborated with team to refine and implement our new brand system across key touchpoints.

A core focus of my work was building out a scalable illustration library to complement the new identity.

Let’s make something cool together

Let’s make something cool together

Let’s make something cool together

Let’s make something
cool together

Let’s make something
cool together

Let’s make something
cool together