Annie Hu ✦ NCAA Campaign Playbook

ncaa campaign playbook

In partnership with NCAA, we developed a customer playbook to showcase the impact of their Olympics campaign through the lens of the Asana product.

role

Art Direction, Designer

industry

B2B SaaS

collaborators

Katy Fitzgerald // Customer Marketing
Katie Ryan // Content Lead
Whitney Vige // Content Writer

Katy Fitzgerald // Customer Marketing Manager
Katie Ryan // Content Lead
Whitney Vige // Copywriter

The campaign playbook aimed to bring clarity to a complex global campaign by distilling the planning process into a digestible, easy-to-follow customer story.

By incorporating a mix of film stills, photography, illustration, and mid-fidelity UI, we created a dynamic visual system that represents the core of the campaign while staying cohesive with the overarching Asana brand.

See full playbook

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In partnership with NCAA, we developed a customer playbook to showcase the impact of their Olympics campaign through the lens of the Asana product.

The campaign playbook aimed to bring clarity to a complex global campaign by distilling the planning process into a digestible, easy-to-follow customer story.

Let’s make something cool together

Let’s make something cool together

Let’s make something cool together

Let’s make something
cool together

Let’s make something
cool together

Let’s make something
cool together