Annie Hu ✦ Super Bowl Campaign

Annie hu

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Uber Eats Super Bowl Campaign

To create hype around Uber Eats' first Super Bowl ad, we launched an integrated marketing campaign that centered around the Wayne's World duo across digital touchpoints.

Role

Designer

Client

Uber Eats

Credits

Natalie Purbrick // Uber Eats Creative Director

Brian Coonce // Digital Creative Director

Colleen Barry // Content Strategist

Madeline Chen // Designer

Jordon Cheung // Illustrator

Vlad Diedov // Motion Design

Special Group // Video Production Agency

Uber Eats Super Bowl Campaign

To create hype around Uber Eats' first Super Bowl ad, we launched an integrated marketing campaign that centered around the Wayne's World duo across digital touchpoints.

Role

Designer

Client

Uber Eats

Credits

Natalie Purbrick // Uber Eats Creative Director

Brian Coonce // Digital Creative Director

Colleen Barry // Content Strategist

Madeline Chen // Designer

Jordon Cheung // Illustrator

Vlad Diedov // Motion Design

Special Group // Video Production Agency

Uber Eats Super Bowl Campaign

To create hype around Uber Eats' first Super Bowl ad, we launched an integrated marketing campaign that centered around the Wayne's World duo across digital touchpoints.

Role

Designer

Client

Uber Eats

Credits

Natalie Purbrick // Uber Eats Creative Director

Brian Coonce // Digital Creative Director

Colleen Barry // Content Strategist

Madeline Chen // Designer

Jordon Cheung // Illustrator

Vlad Diedov // Motion Design

Special Group // Video Production Agency

The campaign consists of a multi-channel experience spanning across email, digital ads, social, and web.

Using photography from the Super Bowl ad, we leaned heavily into the 90s nostalgia and brought it into the digital world.

Pushing beyond the expected marketing surfaces, we also unlocked a native in-app experience for the first time to create a more immerse user journey from order to delivery.

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Let’s make some
cool stuff together.

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ANNIE HU
ANNIE HU
ANNIE HU

Let’s make some
cool stuff together.

more info

Resume

Let's chat

ANNIE HU
ANNIE HU
ANNIE HU

To create hype around Uber Eats' first Super Bowl ad, we launched an integrated marketing campaign that centered around the Wayne's World duo across digital touchpoints.

To create hype around Uber Eats' first Super Bowl ad, we launched an integrated marketing campaign that centered around the Wayne's World duo across digital touchpoints.

To create hype around Uber Eats' first Super Bowl ad, we launched an integrated marketing campaign that centered around the Wayne's World duo across digital touchpoints.

The campaign consists of a multi-channel experience spanning across email, digital ads, social, and web.

Pushing beyond the expected marketing surfaces, we also unlocked a native in-app experience for the first time to create a more immerse user journey from order to delivery.

Let’s make some cool stuff together.

Let’s make some cool stuff together.

Let’s make some
cool stuff together.

Let’s make some
cool stuff together.