uber eats super bowl campaign
As Uber Eats prepares its first Super Bowl ad, we launched a integrated marketing campaign that centered around the Wayne's World duo, promoting local restaurants on the delivery platform.
role
Designer
industry
B2C Services
collaborators
Natalie Purbrick // Uber Eats Creative Director
Brian Coonce // Digital Creative Director
Colleen Barry // Content Strategist
Madeline Chen // Designer
Jordon Cheung // Illustrator
Vlad Diedov // Motion Design
The campaign consists of a multi-channel experience spanning across email, digital ads, social, and web.
Using photography from the Super Bowl ad, we leaned heavily into the 90s nostalgia and brought it into the digital world.
Pushing beyond the expected marketing surfaces, we also unlocked a native in-app experience for the first time to create a more immerse user journey from order to delivery.
