Annie Hu ✦ Work Archive

Uber Direct

Visual system for Uber's B2B direct delivery service, highlighting key features such as live package tracking and access to an extensive delivery partner network.

Brand Systems

Digital Design

Uber promotion emails

Series of lifecycle and promotional emails across Uber verticals, with a strong emphasis on accessibility, readability, and mobile-first performance.

Digital Design

Marketing design

Wish in-app banners

Banners developed to support merchandising promotions, spotlighting merchant products based on seasonal themes.

In-app Experience

Marketing design

Digital Design

Marketing design

Wish Illustration

Series of bespoke illustrations for Wish's various verticals.

Illustration

In-app Experience

Illustration

Marketing design

Digital Design

Marketing design

Counterfake

Visual identity for a conceptual anti-counterfeit campaign, drawing inspiration from hype-driven streetwear culture like Supreme to create a bold, visual language familiar to the primary audience.

Marketing Campaign

In-app Experience

Marketing Campaign

Brand Systems

Digital Design

Brand Systems